Target More Than Magic: Tween-Focused Lifestyle Brand

More than Magic is Target’s first
tween-focused lifestyle brand just for girls.

Target announced the launch via a blog post.

The fresh brand has over 500 items for 8-12-year-old girls.

The Company says the brand will cater to the young girls
who are starting to experiment with their personal sense of style.


From $0.99 to $29.99.

Cool, right?

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Target’s first full lifestyle brand would sell
apparel, stationery, tech, and beauty in bold colors.

What’s Target’s motive behind differentiating
merchandise through these new private labels?

Well, it’s not just to attract your attention.


It also helps them protect their prices in the long run.

A third of Target’s products are imported from China.

More Than Magic spotlights key moments throughout a girl’s day.

These include slumber party, spending time with friends,
study hall, and gym squad & dance studio.