The number of Americans owning voice-enabled devices
has gone up from 27% (last year) to 31% this year.
How many of those used their voice-enabled devices
to make online purchases?
The change has been from 28% last year to 31% this year.
What do those numbers tell you?
Well, for starters, voice-enabled ecommerce is on the rise.
The report also suggests that consumers are showing
interest in contactless cards.
Would voice gadgets replace physical stores?
In 2019, 84% of consumers still went to physical stores
to buy groceries.
A 2018 eMarketer report predicted that voice commerce
through smart speakers would reach $2.1 billion.
And that 74.2 million U.S. consumers would use
smart speakers at least once per month.
Did you know that Amazon’s Echo Dot was the
top-selling product during the holiday season last year?
How can these numbers help you market better?
For starters, start paying attention to voice search
queries in your Digital Marketing strategy.
Understanding what users type (in this case, say)
would help you target your audience better.