Have you been unhappy about the short description field
when working with Microsoft Dynamic Search Ads?
Microsoft Advertising has announced support for an
additional description field and longer dynamically generated
ad titles for Dynamic Search Ads (DSA).
The new feature will be available in DSA-supported markets
such as the U.S., the U.K., France, Germany, Canada, and Australia.
What are the benefits of the expanded DSA?
For starters, you will be able to use an additional description field.
You can now specify up to 90 characters each
for the two descriptions.
And finally, enjoy the longer dynamically generated ad titles.
Better Targeting with Additional Description
With longer descriptions, you can add more
information to your ads.
Microsoft says that the second description
might not be available on all devices.
You can head over to Campaign Management
to create Dynamic Search Ads.