Want to market to Gen Z, Gen Y, Gen X or babyboomers?
Adopt omnichannel marketing.
As per a study by Pitney Bowes, participants across Gen Z,
Gen Y, Gen X, and Baby Boomers confirmed that
Omnichannel is the channel of choice.
And more than 85% want a mix of physical and
digital communications from the brands they choose to engage with.
This means that brands need to not sideline telephone,
physical mail, and face-to-face interactions in the
pursuit of becoming digital-first.
A word of caution…
Omnichannel marketing is not a one-size-fits-all solution.
This generation enjoys using multiple devices.
And it loves social media as well.
Gen Z expects brands to use email for communication.
Texting ranked second in this regard while
telephone took third place.
This generation favors social media as their
preferred channel for information discovery.
Web and video share the next two places.
What does all this information mean for you,
as a brand/business?
Invest in Gen Z omnichannel marketing.
Don’t ignore the email or telephone.
Have a 360 approach to marketing to Generation Z.
Gen Y: Millennials
Email, telephone, and text seem to be the preferred
communication channels for the Millennials.
Like Gen Z, Millennials also use social and web
for discovering new information.
However, they prioritize email over video in that regard.
48% of Millennials said that social media is the top influencer channel.
The parents of Gen Z and Gen Y enjoy their
status symbols and luxury goods.
The Web is their preferred source of information and influence.
However, they do use social media for discovering new products.
As a brand marketing to this generation, you should focus on
your website and email communication.
This generation has embraced technology.
Most of the people in this generation own computers, smartphones,
and social media (Facebook) accounts.
Naturally, they prefer the web, social and email (in that order)
as the channels for discovery.
As expected, they have a strong liking for the telephone.
They want a human being to be “there” during their omnichannel experience.
Omnichannel marketing is an effective strategy
to win more consumers.
However, the way you deliver it is important too.
Tailor omnichannel to the specific requirements of
different generations, and rewards will come.
Personalize your marketing and be there for your customers, across all channels.
That’s the key to loyalty and profitability.