Artificial Intelligence is making waves.
We are already observing
the impact of AI on marketing and business growth.
Seems Luxury brands have decided to catch up as well.
International Luxury Group Kering S.A.,
will be using artificial intelligence to grow Gucci sales.
The luxury group owns famous designer brands such as Gucci, Yves Saint Laurent, Balenciaga, Alexander McQueen, Bottega Veneta, and several more.
Sales associates at Kering will get
new software and use AI to better allocate stocks.
Gregory Boutte is the Digital Director at Kering.
He says that Gucci will use artificial intelligence
to decide where to send new merchandise.
The drill will debut with its European handbag business this July.
What are Kering’s expectations?
Improving accuracy of sales forecasts by as much as 20%…
The new mobile app will aid sales assistants in increasing sales.
Understanding clients’ past purchases can help sell better.
How has your experience been shopping at Gucci?
We would love to know.
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