Uniqlo Joins Social Video App Tiktok: UTPlayYourWorld!

The social video app Tiktok has seen massive growth since its launch.

While here in the Westen world,
most of its audience came from Musical.ly…

In the East, users know the app by its original name.

Interestingly, TikTok still runs a separate
version of the app in China called Douyin.

UTPlayYourWorld Campaign

The Japanese retailer Uniqlo has launched a campaign that
challenges Tiktok’s users to post their videos wearing their favorite
Uniqlo outfits from their 2019 spring and summer collection.

The video will also have the #UTPlayYourWorld music track.

Winning videos will be displayed on
video screens at stores and on social media.

You can follow @uniqlo.tiktok account on TikTok
to know the status of the challenge.

Users in the U.S., France, Japan, and Taiwan
can participate in the campaign.

The deadline to submit the video is July 11.

What makes Social Video App Tiktok viral?

Most of Tiktok’s users are under the age of 30.

The virality of the social video app comes from
the concept of collaboration and sharing of videos.

An average Tiktok user spends about nine minutes on the app.

Compare this with 5.6 minutes for Reddit,
5.3 minutes for Pinterest, and 5 minutes for Facebook.

Owing to its massive Gen Z user-base, mobile marketers love Tiktok.

Interesting Read:

How to market to Gen Z?

Brands Love Tiktok

The Chipotle Lid Flip Challenge gathered 110k video submissions.

And 104 million video views in its first week of launch on TikTok.

Jimmy Fallon’s #TumbleweedChallenge
helped expand the virality of TikTok.

TikTok stats

The app boasts of over one BILLION installs from
the App Store and Google Play as of February 2019.

TikTok’s parent company Bytedance is valued at $75 billion.

Yes, that’s more than Uber’s valuation.

In October 2018 alone, the social video app
made around $3.5 million from in-app purchases.

Did you know that last year,
Facebook launched a clone of the TikTok app in the US?

It was called Lasso.

Moving Forward

The biggest challenge for TikTok is to monetize its teen audience.

This generation has an amazingly fickle taste.

Capturing and keeping their attention is not an easy task.

Brands are cautious advertising on TikTok amid accusations that
the social video app violates children’s privacy
and carries objectionable content.

The social video app TikTok appeared at the Cannes Lions this month.