Growth Hacking is one of the most powerful skill one can develop to be successful in the entrepreneurial world.
It is not rocket science or mumbo jumbo.
When Sean Ellis coined the term “growth hacker” in 2010, little did he know that today, in 2019, growth hacking would translate into a powerful and in-demand skill.
Theoretically, Growth Hacking is a process of experimenting with marketing, product development, sales, and other business departments to find the most effective way for business growth.
However, growth hackers focus on Actionable stuff, and not just on theory.
Using growth hacking, several businesses such as DropBox, Hotmail, and Tinder achieve massive success in short periods of time.
Check out an article I wrote some time back on 71 Growth Hacking Examples.
Hacking growth is not limited to any single domain.
So, now you know a little about growth hacking, let’s get back to the actionable part of being a growth hacker.
Or, in other words, how to develop a growth hacking mindset and become a successful growth hacker.
If someone tells you that growth hacking is all about learning tools and technologies, you can walk away, or you know what to do! 🙂
Growth Hacking is more of a mindset and a process.
And I believe there are three qualities or traits you need to cultivate to become a successful growth hacker.
Growth Hacking Tip 1: Make the most with what you have
As human beings, complaining is a part of our life.
And that is what you need to eliminate to learn growth hacking.
We can always find a million excuses why we cannot do something- lack of capital, lack of tools, lack of technologies, blah blah blah.
A growth hacker, on the other hand, believes in resourcefulness.
What’s the big deal in achieving success in a business if you have all tools, technologies, and capital?
No fun there!
When you start working with what you have and make the most out of it, you are on the path to becoming a growth hacker.
Tip 2: Hunger for Learning
While education is formal in nature, learning or knowledge is a lifelong experience.
As a growth hacker, you need to always be on the lookout for accumulating knowledge.
Do not build walls around you when it comes to learning.
Be open to learning new things.
You never know which skills or wisdom would help you when the time comes.
Often, we find it difficult to accept that someone younger or lower in status/career level has more knowledge than we have.
And that’s a barrier to growth.
In my career, I have learned, and continue to learn, from everyone- people who are more successful than I am, and people who have not achieved their potential yet.
An Uber driver, a hotel receptionist, a janitor, and even a child- you can learn from everyone.
Humility is the key to learning.
Growth Hacking mindset is about 365-day learning.
Tip 3: Experimentation & Failure
A growth hacking mindset is not for those who can’t take risks.
Rapid experimentation is at the core of growth marketing and hacking.
Don’t be afraid of failing.
Fail, but fail forward.
In the CRO (Conversion Rate Optimization) world, we play with experiments all the time.
Whether it is an A/B test or a multivariate test, experimenting never stops in growth marketing.
Always be eager to experiment.
Enjoy the process of experimentation- the mystery and curiosity.
Don’t just focus on results.
These three traits will make you a pro in growth hacking.
Which of these traits do you relate to most?
Share your experiences below in the comments section.