Can your customers find you online?
If your website is not attracting traffic, let’s face it, your business is not doing well. Sad, but true!
Without traffic, there will be no leads. Without lead generation, sales would not happen.
Paid Advertising sucks…
It would not work…
You are wasting marketing dollars on PPC and social media ads…..
Did I just say that?
Before you deem me insane, hear me out.
The aforementioned statements (in bold) hold true IF
your landing pages suck; especially when your aim is lead generation.
Does this guide about
conversion rate optimization best practices really stink?
Come on, I can tease a little.
Cheer up!
I wanted to use the title the definitive guide to conversion optimization.
But knowing the vast nature of this subject, I felt I would not be doing justice.
